Profile
Seyi Olaniyan is a seasoned Brand Builder with nearly a decade of experience at the highest levels of media. He has made significant contributions to various brands, providing expert consultation and project management that have shaped and continue to influence modern-day culture.
Throughout his career, Seyi has helped numerous local and international brands achieve their objectives, showcasing a portfolio filled with impactful work. His expertise spans visual creatives, content development, strategic planning, and flawless execution, empowering individuals and brands to own their narratives.
In addition to his work with brands, Seyi identified a growing gap among people in terms of work-life balance. This realization led him to establish YellowLyfe Company, a platform dedicated to helping people embrace the moments that matter and promote a healthy work-life balance across various fields. What began as a passion project has now evolved into a global platform, allowing people worldwide to truly experience and enjoy life’s moments.
In this brief Q&A, Seyi Olaniyan, a seasoned Brand Builder and founder of YellowLyfe Company, shares insights into his journey in the media and branding world. He discusses his approach to work-life balance through regular vacations and prioritizing sleep, and offers valuable advice to newcomers in the industry.
What’s one unexpected skill you picked up during your journey?
Human management.
How do you prioritize work life balance, and what strategies have worked best for you?
I won’t say, I have hacked this work life balance – but I ensure I sleep well enough to keep my body going.
And I take vacation once every three months.
How I usually relax, FIFA, Hangouts and Sleep.
What’s your golden nugget of advice for those just starting out in the industry?
General advise for everyone starting out:
Don’t overthink it, I can assure you – your next big break is a step away from your fear. Have some faith in you.